BlackBench Fit

BlackBench Fit Shifts Focus to Helping Gyms Expand Service & Grow Profits

After the acquisition of BlackBench Fit’s programs by Gold’s Gym Ashburn, founders Lisa Allen and Trish Drennan took their 10 years of experience in the fitness industry and paired it with their 20 years of corporate experience to help small to medium sized gyms address their biggest pain points – trainer education, member acquisition, program development leading to improved club profitability. In January 2018, BlackBench Fitness Solutions was born.

BlackBench Fitness Solutions is a consultancy dedicated to helping fitness facilities implement smart, progressive and effective solutions for training staff and members. Bringing a unique blend of corporate and fitness industry experience, BBFS takes a holistic approach with each client, starting with strategic and financial metrics and layering in sales processes and strategies, trainer education, program development, marketing and technology solutions. Our end goal is to help clients drive greater member acquisition, retention and profitability.

Trish Drennan brings more than 25 years of corporate and fitness experience to the company’s consultancy. Drennan spent 17-years in the telecom industry, starting as an RF Engineer and advancing into sales and marketing, investor relations and financial crisis communications, before ending her corporate career as an officer for a $200m telecom consultancy. Drennan went on to form a financial communications consultancy serving public telecom companies ranging from $50 million up to $1 billion valued companies providing mergers and acquisition, executive comms support and overall internal and external messaging and communication support.

In addition to her work in the fitness industry, Lisa Allen has nearly 20 years of communications experience, working for several Washington, DC-based trade associations and PR firms. In her corporate career, Allen implemented marketing campaigns, oversaw communications deliverables and worked extensively with print, television and web-based news media to pitch stories, handle crisis communications and serve as a spokesperson on behalf of her employers/clients.

After meeting in their community and striking up a friendship through a shared love of fitness, Drennan and Allen decided to combine that passion with their similar corporate backgrounds to become entrepreneurs together. They founded BlackBench Fit in 2009, creating a first-of-its-kind boutique strength & conditioning gym in Ashburn VA. The company’s offering combined the energy of group fitness with the benefits of personal training and habit-based nutrition counseling using a “sweat, nourish, commit” credo to advocate overall wellness. Their unique adult personalized group fitness and athlete sports performance offering’s success was driven by Allen and Drennan’s commitment to using the latest philosophies in fitness, a passion for nutrition education and a belief in the power of accountability to help reach health goals. After almost 10 years as a successful small business, BlackBench Fit was identified as a leader in the Loudoun County fitness market, and the company’s programs were acquired by Gold’s Gym in 2017.

Drennan and Allen are extensively trained as certified functional strength coaches (CSFC) and Precision Nutrition coaches and received their group fitness certification from the International Fitness Association (IFA). Drennan is also a certified Level 3 USA Lacrosse coach, a certified Level 2 USA Field Hockey coach, a Loudoun County Public Schools varsity field hockey coach and a trained member of the Positive Coaching Alliance. Both Drennan and Allen are enthusiastic competitors and combined have completed multiple full and half marathons, Olympic-distance triathlons and half Ironmans as well as several Tough Mudder courses, Spartan Races and Ragnar Relays.

QUESTIONS?
Lisa Allen
lallen@blackbenchfit.com
Trish Drennan
tdrennan@blackbenchfit.com